BMW Group Asia sales outperform the market 2010

BMW secures position as Singapore’s leading premium brand.
MINI achieves an outstanding 74% increase in sales volume.

Singapore. BMW Group Asia has reported a rise of 30% in its 2010 sales volume compared to 2009, increasing from 6,155 to 7,976 sales of BMW and MINI vehicles.  The BMW and MINI brands saw an increase in sales volume of 27% and 74% respectively, in the South East Asia and Pacific Islands regions.

“We have seen strong sales growth from BMW Group in the East Asia and Pacific Islands region, with sales even exceeding pre-crisis levels. BMW has outperformed the market and secured BMW’s position as the leading premium brand of 2010 in Brunei, French Polynesia, Philippines, New Caledonia, and Singapore where we saw a 21% increase in BMW vehicles sales,” said Ms. Karen Lim, Acting Managing Director and Finance Director, BMW Group Asia.

“Furthermore, we saw significant growth in MINI, with 2010 figures ending at 548 units for the region. It is testament that our strategy to expand the MINI brand in the region is paying off.”

In 2011, BMW Group Asia will be launching various new models in the region, including:

·         BMW 1 Series M Coupé
·         BMW 6 Series
·         BMW X3
·         MINI Countryman

BMW sales volume in South East Asia and the Pacific Islands region: