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BMW Group has posted strong worldwide results in the first quarter of 2025, despite slower-than-expected demand in China. Deliveries reached 586,149 vehicles overall (-1.4% year-on-year), with notable growth in Europe (+6.2%) and the US (+4.0%). Across all global markets excluding China, BMW Group increased total deliveries by +5.9%, indicating solid performance under challenging market conditions.
A major highlight is the brand’s electrified success. BMW, MINI, and Rolls-Royce jointly delivered 109,516 fully electric vehicles worldwide between January and March, up by +32.4% compared to last year. European markets showed the highest surge in demand for BEVs, achieving a remarkable growth rate of +64.2%. As fully electric models continue to win customers, BMW remains on track to surpass two crucial worldwide milestones this year: three million electrified vehicles (BEVs and PHEVs) on the road since the launch of the BMW i3 and i8 and 1.5 million pure BEVs delivered to customers.
In the first quarter of 2025, the BMW brand sold 520,142 cars worldwide, increasing its presence in every region outside China and outpacing total market growth in Europe. Enthusiasts of performance models helped drive M GmbH to a +5.0% sales boost, largely thanks to the M5* and M3* popularity. Fresh off a complete lineup update, MINI delivered 64,626 units globally (+4.1%), with fully electric models accounting for 35.3% of the brand’s total. Rolls-Royce has reached 1,381 vehicles delivered, while BMW Motorrad has sold 44,609 motorcycles and scooters.
BMW expects continuing momentum in global orders, especially in Germany, as it expands its e-mobility strategy with appealing offerings across all segments. That technology-agnostic approach appears to be paying off: one in three MINIs sold in Europe is now electric, while in China, that number is over half. These figures underscore BMW Group’s progress toward a more electric future, balancing innovation with strong traditional automotive roots.
