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The three biggest manufacturers in the premium car segment battle it out to the top spot for 2010, based on their sales for the whole year. As expected, BMW clearly beat its competitors Audi and Mercedes-Benz for the title of global leader in premium brand sales for 2010. BMW AG was able to sell 1,224,280 units for 2010. This is 14.6% more than BMW’s sales for the 2009. The BMW Group sales, including the MINI and Rolls-Royce brands, sold a total of 1.46 million units with global sales up 13.6% increase from the 2009 figures.
Mercedes-Benz came in second with 1.17 million vehicles sold in 2010, a 15.3% increase from their 2009 figures. Audi takes the third place.
The boost of BMW sales is largely attributed to the rebounding market in the United States and exponential growth in China. BMW and MINI sold 168,000 units in China in 2010. This is an 86.7% increase over 2009. This goes to show how much the Chinese market has opened up to the premium car segment.
The BMW Group’s best seller is the 5 Series which increased deliveries more than 22 percent over the previous model in 2009. BMW sold 211,968 units of the 5-Series in 2010.
At the 2011 Detroit Auto Show, BMW Marketing Chief Ian Robertson said: “2010 was a very successful year for us. We are “spot on” with our new models and are building the cars people desire.”
Source: bloomberg.com
