BMW keeping an eye on sales target despite sales success

BMW is determined to maintain the good momentum of their sales. They are targeting a single digit percent increase this 2010, even if they have been remarkably performing well for the past five months at 14-15% growth. As tougher competition and global fiscal changes arise, BMW is still confident that they will hit their goal.

BMW head of sales and marketing Ian Robertson said that they are aware that this will be a hard market position given that a lot of governments around the world are applying fiscal changes. Since China is implementing a new currency flexibility, Robertson confirmed that they are working on not concentrating production in China, but rather increasing a natural growth around the world. So far, sales in China is good so there is no reason to panic. The only solution that he sees to currency changes is to invest, manufacture, and buy parts using the currencies of the countries where they sell cars.

BMW is also expanding their production in the US. As confirmed by Robertson, soon they will become the largest exporter of cars from the US.