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Munich. BMW Magazine is now published in digital form worldwide.
This move sees BMW Magazine taking another step into the future of mobility.
The app can be downloaded as a native version for tablet and smartphone (Android and iOS) or used on any platform through any web browser.
The application is managed centrally and responsive design allows it to adapt excellently to any format. The editorial and exclusive content – reports, picture galleries and videos – are updated at regular intervals. These ongoing updates of content take place in the background, unnoticed by users.
Large-format pictures, in-depth stories focusing in detail on well-known BMW aficionados and information on new models are added to contributions from the print magazine. Furthermore, exclusive videos provide a visual complement to the editorial content and bring it to life. The focus is on stories about people who change our lives through their visionary ideas.
BMW Magazine Digital is available in English, German, Spanish and French. Depending on the language selected, it can be viewed on smartphones and tablets. The primary language is English, but other languages are also offered and can be selected via the app menu.
Some countries, including Germany, Spain, France and the UK, have a version with additional country-specific content.
BMW Magazine Digital is created under the direction of editor Hendrik Lakeberg and art director Dirk Linke and is published by HOFFMANN UND CAMPE Corporate Publishing.
The print edition of BMW Magazine has been the international customer magazine of BMW AG since 1989 and is published twice a year – in March and September – under the direction of its editor Adriano Sack. The 100-page lifestyle magazine is published around the world in 24 languages. It has a circulation of three million copies in approximately 100 countries.
