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In an interview with the Bavarian newspaper Münchner Merkur, Oliver Zipse revealed some details about BMW’s long-term strategy. The company will hire 6,000 new employees this year to meet high customer demand for electric vehicles. According to the head of the Munich plant in Germany, the factory could be fully electrified by 2026.
In other words, in four years, BMW could make the necessary changes to its plant to produce fully electric vehicles. If there is a significant customer demand for zero-emission vehicles, the company will pull petrol and diesel models off the Munich assembly lines. Oliver expects the German luxury brand to primarily build EVs in the Bavarian metropolis of Munich. This is even if the plant does not fully convert to electric cars by 2026. Since its launch in October 2021, the i4 has spearheaded BMW’s efforts to increase the production of zero-emission cars.
To meet demand for the i4, BMW will reportedly add a Saturday shift at its Munich plant. Both electric car variants, like the iX built in Dingolfing, have been sold out for months. The powerful M60 will be unveiled tomorrow at CES in Las Vegas. This could lead to an increase in demand for the SUV.
The Munich plant, which makes the 3 Series, 320e and 320e plug-in hybrid, as well as the M3, will be interesting to watch until 2026. This year BMW will build the very first M3 estate at the same plant where the 3 Series Touring is made. BMW also produces the 4 Series Gran Coupé, the combustion engine counterpart to the i4, at the same plant.
