BMW runs out of “Pure Impulse” i8 leather

According to the bulletin released to i8 customers, there is a shortage of the Carum Spice Grey Full Leather due to an overwhelming amount of orders of the Pure Impulse World package. BMW says that 90% of the production was secured as Pure Impulse World to meet the expected demand of this unique package.

The leather supplier has indicated that they cannot meet the initial worldwide demand and BMW has been forced to reduce projections of anticipated supply.

In the U.S., BMW dealership have begun removing the Pure Impulse World package from 163 vehicles to meet the August and September i8 units. For those who agree to the change will be updated to Tera World Exclusive Dalbergia Brown Leather. For customers that will not accept the change, the company will offer the i8 in Q1 2015.

Source: BMW Blog

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