BMW 2 Series Active Tourer Launches in Solden – Impressive Suspensded Display

BMW chose the famous ski resort Soelden for the international media launch of their first front-wheel drive vehicle. The location offers the perfect setting to showcase the qualities of the 2 Series Active Tourer which BMW labels it as a car geared towards families that enjoy outdoor activities and long road trips.

To make things even more interesting for journalists, BMW decided to hold the press conference at 2100 meters above the ground. Transport to the event and then to the Ice-Q restaurant at 3048 meters was arranged with mountains gondola. But to everyone’s surprise, journalists weren’t the only ones being taken to the top of the mountain. A 2 Series Active Tourer was suspended on a platform and was set in motion up and down the mountain, a sight that you rarely see.

The photo gallery below gives us some remarkable pictures of not only the suspended car but also the amazing Alps scenery.

The BMW 2 Series Active Tourer is due to be launched on the European market on 27 September 2014. Below is the press release.

Targeting new customer groups in the premium compact class

Krüger: Great potential for the BMW 2 Series Active Tourer

Main markets for the 2 Series Active Tourer: Europe and China

Synergy benefits thanks to cross-model vehicle architecture

Sölden. The BMW Group is breaking new ground by entering the attractive premium compact class with its latest offering, the BMW 2 Series Active Tourer. “The response to the 2 Series Active Tourer has been extremely positive, which makes us confident that this new vehicle will be a resounding success,” said Harald Krüger, board member of BMW AG responsible for production, as the new vehicle was presented in Sölden (Austria) on Wednesday. The BMW 2 Series Active Tourer is due to be launched on the European market on 27 September 2014.

 

The main markets for the 2 Series Active Tourer will be Europe and China. Europe is likely to account for some 40 per cent of sales and China around 15 per cent. “Apart from its amazing agility, unique for a vehicle in this segment, customers will appreciate the higher sitting position and spacious interior as well as its compactness, functionality and convenience,” stated Krüger.

 

The 2 Series Active Tourer will appeal to new customer groups

“Demand for premium cars in the compact class is developing very promisingly,” Krüger continued. With its MINI brand and the BMW 1 and 2 Series, the BMW Group is already well represented in the small and compact car segment. By expanding its product range, the Group is looking to attract new customer groups to the virtues of the BMW brand, just as it has already done with its successful BMW 1 Series. Around 70 per cent of the first-generation BMW 1 Series cars sold went to customers new to the brand.

 

“With the BMW 2 Series Active Tourer we mainly want to appeal to customers who may for family reasons have a wide range of needs in terms of functionality and convenience, but at the same time want to enjoy BMW’s typical strengths such as sportiness and innovative design. We are talking about a combination that has not been available on the market in the past and which sets us apart from the competition,” emphasised Krüger. The Active Tourer is the first ever BMW with front-wheel drive and the first core-brand BMW to become available with a three-cylinder engine. The new front-wheel drive architecture – with a transversely installed engine – allows maximum usage of the interior volume in a relatively small vehicle.

 

Economies of scale due to cross-brand vehicle architecture

The BMW Group has developed two architectures: one for future four-wheel and rear-wheel drive models and one cross-brand front- and four-wheel drive architecture, on which the BMW 2 Series Active Tourer is based. This front-wheel architecture is also the basis for ensuring profitable growth in the premium small and compact car segment: “The standardisation of development and production processes based on the concept of cross-model/brand architectures and engine modules enables us to achieve considerable economies of scale within the Group,” said Krüger. 

Moreover, the BMW 2 Series Active Tourer is the first BMW to benefit from the modular engine concept.

 

The standardised modular engine enables the BMW Group to manufacture 3-, 4- and 6-cylinder petrol- and diesel-powered engines of varying capacities on one single assembly line. The high percentage of identical parts means the Group can greatly reduce costs, both in development and in production.

 

Growing premium segment

In the foreseeable future, the premium segment is likely to grow more quickly than the basis segment. The BMW Group expects to see increasing demand and an average annual growth of more than 4.5% (2013 – 2020) worldwide. The premium small and compact car segment is also likely to benefit from this growth.