BMW Sales Bounces Back – 39.1% in First Half of 2021

Over the first two quarters of 2021, BMW displayed a robust sales increase. While the 39.1 percent overall sales seem unimpressive on a year-to-date basis, it’s still better than the results recorded last year. The Coronavirus pandemic and the lockdown greatly affected BMW sales the previous year. However, comparing it to the same first half of 2019, the pre-pandemic period, BMW recorded an increase of 7.1 percent overall.

In the first two quarters of 2021, BMW Group sold 1,339,080 BMW, MINI and Rolls-Royce vehicles worldwide. This time, electric vehicles gained the most sales, with over 153,267 units sold. As a result, both fully-electric and plug-in hybrid vehicles advanced in sales by 148.5 percent year-on-year. This makes electromobility a major growth driver for the BMW Group. The fully electric vehicles skyrocketed by 183.9 percent to a total of 36,089. Meanwhile, plug-in hybrid vehicles increased by 139.4 percent to 117,178 units.

“We stand firm in the electrification of our model line-up while also expanding our range of fully electric vehicles. With this, we have two main innovation flagships: the BMW iX and the BMW i4,” explained Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “The iX and i4 perfectly embody the vision of BMW’s new era of electromobility. I am looking forward to seeing both on the roads from November. We confirm our customers’ strong interest with the high incoming orders for both models.”

Moreover, BMW brand models also posted increases in sales. BMW delivered 1,178,292 BMW vehicles (+39.9%) to customers worldwide in the first half of this year. BMW 3 Series gained the highest demand volume, with a growth of almost 50 percent (+49.1%). Followed by BMW 5 Series, with a sales growth of 33.3 percent. And with 43.9 percent in the first six months of the year, BMW X3 also claimed one of the top spots. Looking at it, the full electric iX3 really drove the sales with a significant boost.

BMW Group still holds China as their biggest market, with the biggest sales increase overall during the first half of 2021. In this period, sales skyrocketed at 41.9 percent, adding up to a total of 467,064 units. South Korea also displayed exceptional sales, with the figures going up by 34.6 percent. Meanwhile, the U.S. added up to 183,619 units during that period.