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BMW wants the 5 Series to become the top-selling meduim sized luxury car in Europe again. Last year, the 5 Series was left behind by the new Mercedes-Benz E class as it provided more variants and was offered around 680 euros less than the price of the 5 Series.
Overall, the Mercedes-Benz E class sold 87,281 units in Europe, while the BMW 5 Series sold 77,318 units only.
Now, BMW intends to regain the top spot through the sixth generation 5 Series released last March. This refreshed version offers a new front double-wishbone chassis which improves stability, 15% more fuel economy, brake energy regeneration, 8-speed transmission from ZF, electric power steering, new powerplants, and other luxury features.
The BMW group is confident that the 5 Series, combined with the 7 Series sedan sales will compose 50% of BMW’s profits worldwide.
Europe’s 2009 medium-premium segment leaders1. Mercedes E class 87,281 +11.2%
2. BMW 5 series 77,318 -26.8%
3. Audi A6 73,964 -28.3%
4. Volvo V70/XC70 50,850 -24.4%
5. Jaguar XF 16,564 -8.2%
Segment total: 339,139 -20.1%
