Dealers in China ask BMW to reduce sales targets

The slow down of BMW sales has been spreading in the past months and Wall Street Journal confims this by saying that some of BMW AG ’s dealers in China are asking to have their sales targets reduced.

Dealers have complained to BMW that its sales targets are too high given China’s slowing economic growth and an anticorruption crackdown on government officials. At the same time, the dealers are asking for higher incentives to customers in order to move the product.

A spokeswoman for BMW said the company is “paying high attention” to the dealers’ concerns.

WSJ reports that BMW still aims for a 10% growth in 2015 and to overtake Audi as the leading brand in the country.

A BMW spokeswoman said to WSJ that the company has been pursuing sustainable growth in China. “Some dealers are facing [a] challenge,” she said. “We are in close discussion with our dealer partners to reach a proper agreement in a timely manner.”