Driven by Exclusiveness: The new BMW 7 Series at BMW Welt

The new BMW 7 Series takes the centerstage at the BMW Welt in Munich. With a special exhibition – under the motto “Driven by Exclusiveness” – the Bavarians are showing the infinite customization program of the G11/G12 7 Series limousine. In the separate exhibition area at the southern entrance of the BMW Welt one can find a BMW 750Li G12, while a few steps high-quality equipment and options can be admired by visitors.

Above the exhibition space floats a sail made of carbon fibers, which refers to the extensive use of high-tech material and at the same time emphasizes its lightness. The new BMW 7 Series G11 / G12 uses a Carbon Core lightweight concept that combines the carbon fiber-reinforced plastics with conventional materials such as steel and aluminum. The Carbon Core savings enable staggering numbers despite being an inch longer, the new base model manages to trim a stunning 130 kilograms (280 lbs) compared to its predecessor.

Customers who want to pick up their new 7 Series at the BMW Welt can take advantage of the “pick-up experience Luxury 7”, basically a program which includes an overnight 5-star hotel, 3-course menu and your own personal chauffeur to pick up the 7er.

It has all the ingredients to achieve that: design, luxury, technology and lightweight construction.

Source: Bimmertoday