More than 80% of the BMW i3 buyers worldwide are new customers to the BMW Group

The BMW i3 has gotten a lot of attention even from non-BMW owners, despite of the mixed-emotions that people were having when BMW first announced years ago that they will be releasing in electric car. Slowly but surely, BMW is earning back their investment in developing BMW i. In Germany, the i3 actually accounts for 4 out of every 10 electric vehicle sales.

Last month, BMW announced that more than 80% of the BMW i3 buyers worldwide are new customers to the BMW Group. Here is an official statement:

Crucial element within the success story of the BMW i3 has been that it is the only EV worldwide with an optional Range Extender. In many cases – especially among customers who still had their reservations about buying an electric car – the choice of the additional small combustion engine tipped the balance in favour of the BMW i3.
…The BMW i3 meets the needs of demanding target groups who combine an appreciation for sustainable mobility with a desire for a driving experience that is both sophisticated and rich in emotional appeal. Its progressive design, intelligent lightweight construction, groundbreaking drive system technology and innovative connectivity turn locally emission-free mobility into a fascinating experience, opening up whole new groups of buyers to the BMW Group.
More than 80% of the BMW i3 buyers worldwide are new customers to the BMW Group.

BMW is definitely striking while the iron is hot and developing refreshed and new products which are expected to hit the market in the next five years.