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The BMW lifestyle definitely extends beyond the road. With the launch of the all-new BMW Lifestyle Collections this April 2016 to commemorate the centenary year of the BMW Group, they are offering a wide range of more than 250 products that enthusiasts can select from.
Sporty and elegant is the trademark of the new collection including luggage and clothing. The highlight of collection is the BMW Jacket and the BMW Summer Down jacket that is lightweight and made of high quality materials. The latter being easy to pack and carry, perfect for traveling! There is also a trendy and fashionable parka-style BMW Women’s Jacket that can be tied to the waist with a drawstring. For the men, there the BMW Men’s Jacket that has four pockets for utility and a stand-up collar for extreme elegance. The great tailoring and contrasting colors are evident with the BMW Knit Sweater for women, and modern design for the BMW Knit Sweater for men. Talk about being fashionable while staying warm in the cold weather!
Love BMW watches? Check out the new collection of sophisticated watches that will suit your style. From the BMW Day Date with leather strap to the stainless steel BMW Chrono Watch and the BMW Sport Chronograph, all are equipped with Ronda’s high-quality quartz movement that would pass the quality mark for the most sophisticated BMW enthusiasts.
Need luggage for your next travel? Adding to the already popular BMW Luggage Collection is the BMW Garment Bag and the BMW Duffle Bag. Stylish and easy to carry, they provide very optimal spaces to store shoes and clothes. To excite enthusiasts more, the BMW Garment Bag can be unzipped and converted to a larger sized, weekender bag.
There are also new collections this month: the new BMW M Collection, the BMW i Collection, and the BMW Iconic Collection, all having products that matches the car families that they represent. Now it is easier than ever to match your BMW apparel to the car that you are driving.
This April 2016, the BMW Lifestyle Collections are available at shop.bmw.com and at selected BMW dealers.
