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Performance Motors Limited (PML), recently unveiled its newly transformed flagship showroom on Alexandra Road and we were on hand to witness its spectacular unveiling. This impressive facility, is now the largest BMW Retail.Next showroom in Singapore at over 100,000 square feet is envisioned as a fresh new showroom and a lifestyle hub for the local BMW community.
As attendees explored the showroom, it was evident that the Retail.Next concept focuses on creating a seamless blend of digital and physical interactions. The open layout, minimalist design, and high-tech digital interfaces make the showroom inviting and sophisticated. The Central Customer Walkway guides visitors past an impressive array of premium vehicles, including the newly unveiled LCI’ed BMW M3 Competition and M3 Competition Touring?.
Shown for the first time at the event. With slight updates to the visuals and a little bump up in power to 530 horses. Knowing BMW’s penchant for under-declaring their official numbers (and the S58’s appetite for taking on massive aftermarket power), the new M3 Competition Touring is in all but name, the closest thing you can get to a GTR Wagon.
Instead of traditional reception counters, guests were welcomed warmly at the Welcome Stand, reducing barriers and fostering a more personal connection with the staff. Incorporating cosy lounges and dedicated spaces for private consultations allowed for a more intimate experience while exploring vehicle options and services?. The integration of technology into the customer journey allows visitors to explore vehicle features on interactive screens, customize their preferences, and receive tailored recommendations, making the experience feel personalised and exclusive. The central hospitality area, complete with the BMW Bar & Lounge, offered a perfect spot to relax and enjoy refreshments, reinforcing the PML’s commitment to customer comfort?
Overall, the transformation of this showroom represents a significant milestone for PML, marking a new era in luxury automotive retail. With its innovative design and focus on customer satisfaction, this flagship facility not only celebrates PML’s 45th anniversary but also underscores its commitment to luxury and innovation in the automotive retail landscape, heralding an exciting new era for BMW in Singapore. Here’s to more good years of sheer driving pleasure.
