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SINGAPORE – Performance Motors Limited (PML), dealer of BMW cars and motorcycles, has announced the official inauguration of Sime Darby Business Centre at 315 Alexandra Road, a new BMW facility which integrates a new BMW Motorrad showroom, an Aftersales facility dedicated to BMW Fast Lane services and a second showroom for Performance Premium Selection Limited (PPSL), the certified pre-owned retailer for BMW cars under the worldwide BMW Premium Selection programme.
The opening of Sime Darby Business Centre marks a homecoming of sorts, having previously been home to PML from 1993 to 2008. With an increasing customer base in both its car and motorcycle business units, PML has been looking to expand its Aftersales facilities to better serve the BMW community in Singapore.
Mr Alex Yap, Chief Operating Officer of PML says, ‘Performance Motors is committed to focusing on the care and satisfaction of our BMW customers, many of whom have been loyally supporting Performance Motors for decades. The facility at Sime Darby Business Centre is an ongoing investment in the BMW brand and will be integral in bolstering our service capacity in Singapore by 20% to ensure that BMW customers continue to receive the best service experience in the luxury segment.’
Sime Darby Motor Holdings Limited has invested more than $6 million in PML’s newest facility which will occupy two floors spanning over 50,000 square feet in the heart of the motoring belt.
The BMW Fast Lane service, car and motorbike Aftersales and workshop facilities will occupy 60% of floor area on both the first and second floor.
The first level will house both showrooms – BMW Motorrad will showcase its range of BMW motorcycles in a new and bigger show floor; and PPSL will now have its presence in a central location, in tandem with its current retail premise at Kampong Arang Road. Innovative showroom display features showcases the latest in BMW technology for a higher level of consumer interaction. Pre-owned cars retailed by PPSL under the BMW Premium Selection* have been increasing steadily and the business expansion is key to maintaining a competitive positioning.
Additional convenient and comfort touches for customers include – a café, complimentary WIFI and a business centre equipped with computers and air printers, kids’ corner and the BMW Lifestyle and Accessories shop.
*BMW Premium Selection is a world-wide BMW Group Used Car Program. It defines the BMW standard way of pre-owned car management. Only pre-owned BMW that are less than 5 years old with a mileage of under 120 000km will qualify for the program. All BPS vehicles also come with six unique programme benefits.
PML’s first service centre dedicated to BMW Fast Lane Services
The BMW Fast Lane Service is designed as a convenient two-hour express service for customers who require specific maintenance and servicing tasks. While the BMW Fast Lane Service is currently offered at all PML’s service centres, the expansion of PML Aftersales’ operations marks the opening of the biggest BMW Fast Lane facility in Asia. It will also be PML’s first service centre to focus on BMW Fast Lane Services in a bid to provide a higher level of convenience and service to customers.
The range of services offered at BMW Fast Lane Service will include:
-Â Engine Oil Service
-Â Front or Rear Brakes Service
-Â Brake Fluids Service
-Â Microfilter Service
-Â Spark Plug Service
-Â Tyre Replacement
-Â Wiper Blades Replacement
BMW customers may book a service appointment by
a)Â calling the service hotline at 1800-2255-269
b)Â accessing the Performance Care App (for Apple and Android users, search for: performancecare.sg)
c)Â submitting an online booking form
New abode for BMW Motorrad
The new BMW Motorrad showroom aims to be a welcoming pit stop for motorcycle customers. With retail floor space tripled, the spacious new showroom will house the latest range of BMW Motorrad models and a Touratech retail corner offering a range of motorcycle accessories. It will also be among the first BMW Motorrad showrooms to incorporate the refreshed BMW Motorrad interior design. The Motorrad workshop has also doubled and is equipped with the latest cuttingedge BMW Motorrad diagnostic tools.
PML has been steadily investing in the brand development of BMW Motorrad and has seen a healthy year-on-year growth since 2009. Sales volume surpassed the 100-unit mark in 2011 and has since averaged an annual growth rate of 50%.
