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BMW is known for excellent engineering while MINI is the best when it comes to automotive marketing. Their marketing strategies are indeed contagious and interesting all the time. They keep it fresh and entertaining – which proves to be helpful in brand recognition and increasing their sales.
The their latest MINI video commercial is shown below.  They recall historical ways of travelling from the Roman Chariot to the beautiful MINI R57 Cabrio. It aims to point out that the luxury vehicle of choice was in fact “always open.” Kudos to the MINI marketing team for a job well done.
[youtube]http://www.youtube.com/watch?v=j1r7qQtDL34&feature=player_embedded[/youtube]You guys might also want to see this previous MINI commercial that is equally viral and extremely funny as well.
Disclaimer: it is quite hard to get over this one.
[youtube]http://www.youtube.com/watch?v=UfaDA1bR8rU&feature=player_embedded[/youtube]
