[Videos] BMW Group Classic wins two Dolphin Awards in Cannes

BMW Group Classic earns two trophies at the award ceremony for the Corporate Media & TV Awards held in the film-festival city in the South of France – the video Christmas greeting “Santa´s Choice” wins the Golden Dolphin in the category “Viral” and a Silver Dolphin in the category “Social Media and Short Videos” goes to animation film “40 Years BMW M1”.

A Silver Dolphin went to the animation film “40 Years BMW M1” in the category “Social Media and Short Videos”. The 60-second spot recalls the debut of the mid-engine sports car in 1978. The BMW M1 moves among worlds of colour and graphical patterns typical of the 1970s in its award-winning anniversary clip. It drives through a virtual world of consumer articles, music and fashion styles of the era. The role of the BMW M1 as the fastest German series sports car of its time is saluted as much as its racing performances in the Procar Series where famous Formula 1 drivers raced against each other. And the BMW M1 designed by US artist Andy Warhol as a BMW Art Car also features in the entertaining clip. The clip awarded the Silver Dolphin can be seen below:

The Christmas greeting posted by BMW Group Classic at the end of 2017 was awarded a Golden Dolphin in the category “Virals”. The humorous and atmospherically filmed clip lasting just one minute is entitled “Santa’s Choice”. It focuses on presenting Santa Claus as an aficionado and fan of classic cars. “Santa Claus” is searching the exhibition hall at BMW Classic in Munich for the “Coolest Ride for Christmas” and finds the appropriate alternative to the traditional reindeer sleigh. While he is looking, he discovers numerous legends from the motor-sport history of the BMW and MINI brands before finally selecting the BMW M1. The red supersports car has the name “Rudolf” on the registration plate and greets its new driver with a wink of its characteristic pop-up headlights.

The award-winning viral clip can be seen below: