![bmw-7-series-1](https://www.bmw-sg.com/wp-content/uploads/2010/10/bmw-7-series-1-300x226.jpg)
BMW has been very vocal in its focus on China and the U.S.A. In fact, BMW’s 7 Series and the BMW M3 Limited Tiger Edition were specifically made for the Chinese market. The former addresses the Chinese habit of being chauffeured, and the latter was made in celebration of the Chinese Year of the Tiger. In the following years, BMW plans to create additional extended-wheelbase models for China.
BMW is able to lower the cost of their luxury cars in China because of it’s manufacturing plant there. The BMW 3 Series and 5 Series sold in China are also manufactured there, thus eliminating export costs. This helps BMW gain competitive advantage against brands that manufacture their cars abroad and then just ship it to China.
Source: Autonews