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BMW is again making its mark on the art world as it partners with Frieze Seoul, taking place from September 4 to 7 at COEX in Gangnam. This year, BMW will unveil the BMW Art Car #20 by Julie Mehretu, marking its first appearance in Asia. Alongside this, a limited edition of the BMW i7 miniatures, crafted by artists Heemin Chung and Alvaro Barrington, will be showcased. Inspired by the BMW Art Car Collection, these miniatures are exclusively available at Frieze Seoul.
Julie Mehretu’s BMW Art Car, fresh from its debut in Europe, continues BMW’s tradition of blending art with automotive design. Her creation translates dynamic energy into a three-dimensional form, reflecting themes from her monumental painting “Everywhen.” This partnership extends to future collaborative African art initiatives, further cementing BMW’s dedication to cultural engagement.
Heemin Chung and Alvaro Barrington bring unique perspectives to the BMW i7 miniature edition. Chung explores the fusion of technology and nature, while Barrington envisions a future where cars integrate deeply into our daily lives, enhancing connectivity through advanced technologies. The profits from these artworks will support charitable causes chosen by the artists.
BMW’s involvement extends beyond visual art. They partner with Frieze Music to present a special performance by SAAY on September 5, further enriching the intersection of music and art at Frieze Seoul. To dive deeper into BMW’s global cultural engagements, follow their journey on Instagram @BMWGroupCulture.
