BMW i

Continuing its tradition of promptness, BMW launches the German configurator for its latest innovation, the i5 Touring. This electric wagon, available in both eDrive40 and high-performance M60 variants, has quickly garnered praise for its sleek design and innovative features. Amidst the focus on the top-tier models, let’s delve deeper into …

BMW is gearing up for an electrifying comeback at the Super Bowl on February 11, 2024, with a gripping 60-second showcase. The spotlight shines on the BMW i5 M60, their pioneering electric sedan. The ad, intriguingly titled “Talkin’ Like Walken,” features an ensemble of stars. Hollywood legend Christopher Walken, the …

Having explored BMW Group Japan’s contributions to the Auto Salon, let’s shift our focus to the array of BMWs exhibited at Makuhari Messe. Interestingly, BMWs played a notable role in this year’s event, marking a departure from the past when Porsches typically enjoyed a stronger presence. A standout model from …

BMW is making a return – and by return, I mean back at the Tokyo Auto Salon. While I’ve attended TAS over the years and witnessed BMW’s official presence come and go, their big comeback last year showcased an exaggerated kidney grille as the centrepiece of their booth. However, since …

BMW’s Steyr facility marks a significant step into the future of electric mobility with new production halls dedicated to the upcoming Neue Klasse e-drives. Construction initiated in September 2022, culminating in a topping-out ceremony a year later, unveiling 60,000 square meters of production space within a massive 105 by 150-meter …