BMW i

BMW’s new electric vehicle sub-brands, the BMW i3 and BMW i8.

2024 BMW i5 eDrive40 (G60) Dazzles in Tanzanite Blue

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After unveiling the BMW i5 M60 in Frozen Deep Grey, BMW UK now showcases the radiant Tanzanite Blue Metallic. Another signature hue of BMW. Displayed here is the BMW i5 eDrive40, adorned in this sophisticated blue. Beyond the M Sport package, this executive sedan elevates its allure with the M …

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2024 BMW 5 Series: A Rainy Day’s Surprise Sight

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Higher-priced models typically outshine their budget counterparts in visuals, leading to a surge in their media coverage during launches. BMW has consistently followed this trend. The 5 Series Sedan introduced this year exemplifies this, with the i5 M60, especially the M Sport Package variant, dominating official showcases. The G60, lacking …

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BMW i5 M60 Touring: U.S. Misses 5 Series’ Best

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Come spring 2024, BMW gears up to unveil the fresh 5 Series Touring. Global previews suggest it’s primed for centre stage. With BMW’s versatile CLAR blueprint, the 5 Series Touring offers diverse drivetrains upon its debut. Impressively, the BMW i5 M60 Touring will headline this series, departing from the traditional …

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BMW’s Fresh Campaign for 5 Series and i5 Models

BMW unveiled its latest marketing campaign for the upcoming launch of the all-new BMW 5 Series and the first-ever BMW i5 in Germany on October 21, 2023. This campaign merges modern digital strategies with traditional advertising, spotlighting the 5 Series’ versatility, featuring electric, combustion, and plug-in hybrid options. A key …

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BMW iX5 Hydrogen Pioneers Green Mobility in South Africa

BMW is producing under 100 iX5 Hydrogen SUVs, but they won’t be available for purchase. Similar to past V12-powered hydrogen projects, these emission-free vehicles make up a test fleet spread worldwide, with a special focus on South Africa.  The South African BMW branch partnered with Anglo American Platinum and Sasol …

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