BMW i

On May 15th 2018, the BMW China R&D Center officially opened in Beijing’s Shunyi District. As a part of BMW Group Strategy NUMBER ONE > NEXT, the center is a significant step in expanding local innovation, and taking the Group’s “In China, for China and the world” localization strategy one …

Following its best-ever first-quarter sales results, the BMW Group continues to grow sales around the world. A total of 194,889 BMW, MINI and Rolls-Royce vehicles were delivered to customers in April, a slight increase (+1.2%) on last year’s figure. The company has sold a total of 799,520 vehicles to customers …

Rainer Rump is the BMW i8 Roadster project manager, the man who oversaw the creation of the car and made sure it is going to be up to par with what people expect from it. He does make some rather interesting points in this interview.

In this interview, Domagoj Dukec, the BMW i Head of Design explains how he creates electric emotion through the BMW i line-up.

The BMW i3 is a cool little electric hatchback — but there are critics who say that it doesn’t give full justice to its price tag. Check out Doug de Muro’s take on why he agrees with this. This is also a great video to see all the quirks and …