BMW i

The driver-oriented arrangement of display and control elements has been one of the hallmark features of BMW model interiors for decades. The next generation of fully digital display will be seen in the BMW iNEXT, which is due to be produced as the premium automobile manufacturer’s technology flagship from 2021 …

BMW i will once again celebrate the Road to Coachella as an official partner of the Coachella Valley Music & Art Festival in 2019.  This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and …

The BMW i3 carries much electricity on board; often even more than what is needed for driving. This video shows what could be done with it. The BMW i engineers are working on it..

Last Saturday, BMW Welt was closed to visitors for a very good reason: 12 Drone Racing League (DRL) pilots raced custom-built drones FPV (First Person View) around a competitive course inside the building, right through the heart of the vehicle exhibition, at well over 100 kilometers an hour. More than …

BMW continues to consistently pursue the improvement of emissions in all combustion engines in summer 2018. As of July 2018, all petrol and plug-in hybrid models of the brand available in Germany will be fitted as standard with a petrol engine particulate filter and thus will already comply with the …