BMW i

Munich. The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users to accompany BMW i3 test-drivers on their maiden drive in an electric car. Unstaged situations …

The ultra high-end electric and hybrid car space is suddenly getting a bit more crowded in China. Tesla had the first deliveries of the Model S to Chinese customers this week, while BMW will roll out its hybrid i8 super sports car for the China market by the end of …

Here is an excerpt of the BMW i8 review by The Irish Times: And it’s quick. Very quick. When both the motors are punching hard, so does the i8. It’s maybe not 911 quick over the first 20 metres, but it seems like it covers ground on the legendary rival …

Here is an excerpt of the BMW i8 review by Driving: In terms of handling, the i8 was planted and poised. The adjustable suspension (Comfort and Sport) limits body roll to a degree or two, the steering is perfectly weighted and, in a very welcome move, the brake pedal actually …

Here’s an excerpt of the 2014 BMW i8 drive review by AutoWeek: Those who have always wished that swoopy show cars could just be built as they are should be careful what they wish for. A concept car, not unlike a booth model at a car show, just has to look …