BMW X Series

Yesterday, we posted the BMW commercials shown at Super Bowl. Now, let’s take a look what happened behind the scenes. The commercial was shot in the BMW Spartanburg Plant with operations on going and it used BMW associates to convey the message. [youtube]http://www.youtube.com/watch?v=TAusbn30oLs&feature=player_embedded[/youtube]

Beginning March 2011, below are the production changes that will take place for the X3, 7 Series, 3 Series, 1 Series Coupes and Convertibles, X5 M and X6M, and M3. 1. BMW  X5 M and X6M: * X5M and X6M each become 2012 models * Each receives as standard equipment …

Press Release: BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its …

Press Release: A jury of sixty-six (66) distinguished international automotive journalists selected the following top ten finalists in both categories by secret ballot, based on their experience with each candidate as part of their professional work. The jury members constitute a balance of representation from Asia, Europe, North America, South …

BMW experiments with sticker designs on the BMW X1 on this video and sees how the public feels about it. Stickers offer an easy way to personalize your vehicle, but gives it a non-radical look. Most of the participants feel that this will be a hit for young consumers in …