Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and other objects every year. Hailing from the Netherlands, he is known as an interdisciplinary and …
Read More »The BMW i design DNA
BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use in the city and dictate the design process from start to finish. BMW i sets …
Read More »G-POWER M5 Bi-Tronik III with 640 horsepower
G-Power, a German tuner, unveils Bi-Tronik III. This vehicle is the tuner’s first iteration of the super-tuned up BMW M. They really took it to the next level. From the factory standard 560 hp/ 680 Nm, this M5 now produces 640 horsepower and 777 Nm of torque (572 lb of …
Read More »Video – BMWNA Marketing Head Dan Creed Interview With Forbes
Dan Creed, Marketing VP of BMW North America, talks about building a luxury brand in an interview with Forbes. Learn what happened to BMW last year and what’s coming up in the marketing of the German brand. [youtube]http://www.youtube.com/watch?v=TheCWhFHNOQ[/youtube]
Read More »The New BMW 3 Series Arrives in Singapore
1 March 2012 The new BMW 3 Series: When Dynamic Agility meets Efficiency and Comfort. Singapore. BMW Asia today announced the launch of the all-new BMW 3 Series. The sixth generation of the world’s best-selling premium car has set new benchmarks in terms of sporting prowess, elegance and comfort. “The …
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