BMW News

BMW News and Updates

BMW ActiveE User Review

After leasing the BMW ActiveE in America for two months, Tom Moloughney shares the his experiences living with this car. He points out the finest characteristics of the car, and also gives the things that he did not like about it. This is a pretty fair review and an accurate …

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The design process at the BMW Group

The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, the Group has established a highly circumspect process aimed at …

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BMW design icons

Over the years, the styling of BMW cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively, these iconic elements have helped shape the identity of the brand and its cars. Front …

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The BMW i design DNA

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use in the city and dictate the design process from start to finish. BMW i sets …

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