BMW News

BMW News and Updates

BMW beats Rolex and Apple as China’s most-desired brand

According to Clear Asia, a Hong Kong-based brand consultancy, BMW now ranks first among the 100 desired brands in China. The BMW brand easily beat Rolex and Apple, even Mercedes-Benz (8th) and Audi (12th). The survey was administered to 2,500 consumers in China. Oliver Cartwright, Clear Asia’s regional managing director …

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BMW is considering first assembly plant in Latin America

BMW is considering to build a plant in Brazil. If this pushes through, this will be BMW’s first ever assembly plant in Latin America and would diversify BMW’s geographic footprint. The region’s economic importance has significantly grown in recent years. Living standards are rising quickly as Brazil prepares to host …

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