BMW News

BMW CEO Norbert Reithofer has been making strategic partnerships with other automobile manufacturers lately. This includes a Daimler partnership for sharing the development of a hybrid powertrain, Saab’s use of BMW engines in their future models, and a PSA partnership in hybrid powertrain components for front-wheel-drive vehicles. But even though …

GSD&M Idea City and BMW are ending their marketing relationship after 5 years. Just a few months after the death of BMW’s VP for marketing of North America Jack Pitney, BMW will also be ending the relationship with the marketing firm. Pitney was known to be an advocate for the …

Press Release: The road heads inexorably into the distance, rising steeply time and again. Fortunately, the intelligent BMW xDrive all-wheel-drive system is in place to transfer the necessary propulsion to the ground. 25 years on from the market launch of the first all-wheel-drive model from BMW, the world’s most successful …

Recently, the BMW X3 was launched in Spartanburg with a $5 million allowance for marketing. This huge allowance for marketing was allocated to encourage customers to custom-order the car by selecting their own preferences. To do this, BMW will be releasing various TV commercials, print ads and internet marketing. Cameras …

Are you prepared for October 31st? Our friends from Zeroto hundred.com is inviting all BMW.SG members to be a part of Time to Attack: Sepang! It’s a fun racing activity where different cars with different drivers can go together to test not only how fast their cars are, but also …