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Joy is BMW. Joy is comedy. This is the message that BMW is trying to achieve with their recent partnership with Sirius FoxxHole radio channel. See the official release below: Press Release: BMW of North America today announced a partnership with Foxxhole Radio Sirius 106/XM 149. As the Official Automotive …
Read More »Two former BMW Executives are being hired by Lotus Cars
Reports say that Lotus Cars is trying to court two former BMW executives to be their advisers. Lotus is trying to negotiate with former BMW of North America CEO Tom Purves and former BMW sales chief Bob Lutz, who has also previously worked with General Motors. Both of these ex-BMW …
Read More »BMW Performance Carbon Fiber Aerodynamic Components for M3
As part of BMW’s efforts to make their cars lighter and easier to drive, they have released the BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. Press Release: BMW of North America has announced three BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. The …
Read More »Video – BMW hides sketches of the “0 Series” in their promotional video
We have previously reported that BMW has sneaked these sketches of their new car below the 1 Series, tagged as the “0 Series”, in their promotional video: Now, we present to you the full promotional video where you can see these rendering sketches, a shot on a designer’s Wacom Cintiq …
Read More »BMW uses Free Auto Maintenance Program to retain Customers
BMW and MINI are leading the way of providing free auto maintenance programs to their customers. Many automakers are now using the same strategy to lure customers. But among all automakers who provide free auto maintenance, it is still BMW’s Ultimate Service that ranked as the most comprehensive free maintenance …
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