With eleven different collections, BMW Lifestyle is conveying the brand’s life attitude beyond the road to the boulevard. In April 2019, four collections will be provided with an entirely renewed product portfolio – BMW M Motorsport Collection, BMW Golfsport Collection, BMW Yachtsport Collection and BMW Bikes – whilst many other …
Read More »[Video] ALPINA CEO explains the new 2020 ALPINA B7
At the world unveil of the 2020 ALPINA B7, BMWBlog sat down with Andreas Bovensiepen, ALPINA CEO, to talk about the new luxury sedan.
Read More »Perfect timing for the present – the all-new BMW watch collection
With a sporting spirit and visionary approach, BMW’s summer watch collection draws inspiration from automotive design. Known for its racing heritage, the brand draws inspiration from its commitment to performance and distinctive detailing to introduce watches that are versatile companions for every day. While classic BMW symbols such as the …
Read More »Future-proof structures: BMW Group reorganises Management Board divisions
The BMW Group is reorganising its Board of Management to create a new leaner, future-oriented structure. From 1 April 2019, the BMW, MINI and Rolls-Royce automotive brands will be part of a new central Sales Division. It will be headed by Pieter Nota, Member of the BMW AG Board of …
Read More »Start of production for new BMW 7 Series Sedan
Production of the new BMW 7 Series Sedan got underway at BMW Group Plant Dingolfing just a few days ago. Roughly three-and-a-half years after the sixth generation was launched, the BMW brand’s top model has been thoroughly revised and given greater presence. “The BMW 7 Series has defined our identity …
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