BMW News

The official BMW brand Instagram channel now has over 10 million followers, which makes it the number one automotive brand on this social network.  The impressive figure didn’t come on its own. BMW has a comprehensive social media marketing strategy. Jörg Poggenpohl, head of Digital Marketing, explained: The aim of …

You’ve probably heard the expression that something is the Rolls-Royce of its category. We believe it tells a lot about what Rolls-Royce cars actually are – the highest possible standard of quality, luxury, and user experience. The latest addition to the RR family – the Dawn – is the ultimate …

BMW announced today in a press release that there will be a major change for the top management team in North America. Bernhard Kuhnt has just been appointed as CEO of BMW of North America effective March 1. He will be replacing Ludwig Willisch who is now moving on as …

BMW and McLaren are about to create a family of stronger engines that will have greener emissions. The strategic project was announced today and the highlight is on the higher output per engine capacity than the current ones offer.  As they say in both companies, the work is “destined for …

Matthew Mostafaei, Senior Product Manager M Performance Parts, talked about BMW’s plans for the M division. See how the M Performance Parts will develop n the video below.