BMW News

GOVT Singapore is now MINI’s creative agency. They have been awarded the rights to manage MINI’s advertising and digital communication needs as the contract with Kinetic has ended. Being selected by MINI is not easy. MINI Asia subjected multiple agencies to a rigorous and multi-stage pitch process. All participating agencies …

BMW Groups launches a new car-sharing program in Seattle, USA. The new brand name for this innovative service is “ReachNow”. BMW once again leads the way in developing the individual mobility for the future. In Europe, the similar program is operating under the “DriveNow” name. The Seattle program begins with …

It’s a solid growth for BMW Motorrad as they achieve 7.7% growth in the first quarter of 2016. In the first three months of the year alone, sales have skyrocketed to 33,788 motorcycles and maxi scooter units delivered. Compared to the same period last year, BMW Motorrad achieved a solid …

2016 Consumer Reports rankings on Best Car Brand are published! BMW ranked as fifth on the list published by Consumer rankings. The way this list is made is interesting, as it involves more subjective than objective factors, therefore reflecting the situation from just one angle. Still, it’s fun to see …

Alessandro Zanardi (IT), who has been a BMW Brand Ambassador for quite some time now, is making news once again for his exemplary performance in handcycle racing. It is just the beginning of his 2016 para-cycling season and yet he was able to set a new record at the prestigious Rome …