BMW News

BMW News and Updates

The “BMW Genius Everywhere” Program

The “BMW Genius Everywhere” program inspired by Apple is now requiring dealers to hire young, tech-savvy employees to handle questions about its vehicles on the showroom floor. These employees are mostly young college students who have been technically trained by BMW to explain to the consumers the features of vehicles …

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BMW Head of R&D reveals that 22 new vehicles will be relased by end of 2014

From BimmerToday.de – To find out more interesting BMW news and stories, visit their site here. Auto Motor und Sport had the opportunity to interview Herbert Diess, BMW Board member responsible for research and development. During this interview, he discussed BMW’s road map until 2014 and reveals that the German …

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