BMW Programs

For half a century, the BMW Art Car project has transformed vehicles into moving canvases that fuse art with engineering. This initiative has seen renowned artists reinterpret automotive design, turning each BMW Art Car into a unique symbol of creative expression and cultural dialogue. Photo from BMWGroup PressClub Global Working …

BMW is set to honour Ndebele artist Esther Mahlangu during the upcoming Frieze London 2024, running from October 9 to 13. Known for her stunning geometric works, Mahlangu will unveil her new mural, “Umuntu ngumuntu ngabantu”, at Serpentine North. This event celebrates her long-standing collaboration with BMW, which began in …

BMW is making some big changes to its design leadership starting October 1st, signalling a fresh direction for the brand’s future. Domagoj Dukec, the head of design at BMW since 2019, will take his talents to Rolls-Royce. While Adrian van Hooydonk remains in charge, BMW’s design responsibilities will now be …

BMW is again making its mark on the art world as it partners with Frieze Seoul, taking place from September 4 to 7 at COEX in Gangnam. This year, BMW will unveil the BMW Art Car #20 by Julie Mehretu, marking its first appearance in Asia. Alongside this, a limited …

BMW enthusiasts in Australia can restore their beloved classic models with the launch of the BMW Classic program at Worthington BMW in Somersby, New South Wales. This dealership, just an hour north of Sydney, is the first in the country to offer this specialized service, following training from experts at …