BMW Technology

Several light installations and video projections that illuminated the BMW Group buildings in Munich marked the introduction of the new BMW i subbrand. The BMW identity is clearly embedded in the new subbrand with several design cues taken from BMW’s Corporate Identity. But when it comes to the motifs and …

Two models will be launched under the new BMW i sub-brand in 2013 – the BMW i3 and BMW i8. Here is the official teaser and design animation video. Enjoy! [youtube]http://www.youtube.com/watch?v=g4XMyhUoldY&feature=player_embedded[/youtube]

Now that BMW has introduced their newest sub-brand, the BMW i, they release a new video that takes us deep into the principles surrounding this new fleet for the BMW Group. A progressive future. Revolutionizing the future of vehicles with what is best for us and our planet. BMW i …

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been …

BMW introduced the BMW i3 electric vehicle and the BMW i8 plug-in hybrid today as the first models to be sold under the new “i” subbrand. Both cars will arrive in 2013 and will be built at BMW’s plant in Leipzig, Germany. Here is the report from Automotive News: “BMW …