BMW Technology

Martha and “The Martha Stewart Show” Crew visit BMW’s South Carolina Manufacturing Facility and the BMW Performance Center. Press Release: Woodcliff Lake, NJ – December 13, 2010… Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. …

[youtube]http://www.youtube.com/watch?v=4Idw2DE0CeQ&feature=player_embedded[/youtube] [youtube]http://www.youtube.com/watch?v=V3996eaQ8tc&feature=player_embedded[/youtube] [youtube]http://www.youtube.com/watch?v=0CMJiaox4gQ&feature=player_embedded[/youtube] BMW Rahal Letterman racing driver Tommy Milner and BMWNA Performance Development Manager Eric Riehle gives us a little more insight of what the BMW Performance Parts program is made for and why you might need it. Aside from the incredible sound produced by the BMW Performance Exhaust, …

Spy photographers managed to snap this photo of the 2012 BMW ActiveE while being towed to an unknown facility in Germany. For the first time, we get a sneak peek of the car’s powerplant.Based on this photo, we can see a huge battery pack just on top of an electric …

BMW is turning to laptops for a more efficient and cheaper way to power their electric cars and sales. They are currently testing packs of lithium-ion batteries made by Silicon Valley that are used by Tesla Motors Inc. for their Roadster sports car. These 6,831 cylinder-shaped cells is capable of …

Press Release: The application containing all the product information on the new BMW X3 has been available in the App Store since the beginning of December 2010, offering the chance to experience the vehicle via iPad. The application combines the advantages of the classic product catalogue, the website and the …