A BMW ActiveE prototype has been spotted ongoing testing in Europe. It is spotted with the upcoming 1 Series Coupe and Convertible facelift. The ActiveE is undergoing some intensive road testing based in the MIMI E field trial before it enters the 2011 pilot trial phase. The findings will also …
Read More »BMW EfficientDynamics Specialist Laurent Chauvigne Interviewed by BMW Blog
From BMWBlog .com – To find out more interesting BMW news and stories, visit their site here. BMW Blog got the opportunity to interview BMW Efficient Dynamics Specialist Laurent Chauvigne at the 2010 Paris Motor Show. In the excerpt of the interview below, Chauvigne talks about the fuel efficiency within …
Read More »Audi Advertising Agency Mutabor Transfers to BMW
Mutabor, a Hamburg based design agency, announces that they will be ending their 7-year partnership with Audi and will be joining the BMW marketing creative team instead. More specifically, Mutabor will be working on the launch of the upcoming new sub-brand of BMW. These are the vehicles under Project i …
Read More »Video – Winter tires vs. Summer tires on the new BMW X3
Wearing appropriate tyres is important in terms of performance, especially in a quattro or xDrive system equipped vehicle. To illustrate the difference between using winter and summer tires on a xDrive vehicle, BMW released this video showing the new BMW X3 in different road scenarios with both type of tires. …
Read More »Video – BMW unscripted. Juergen Greil talks about the Vision Concept
BMW TV releases a new video for their BMW Unscripted series – the short film series about people, talking about their life, passion and joy with the BMW brand. Juergen Greil is in charge of the drivetrain development of the Vision EfficientDynamics Concept. In this video, he gives a detailed …
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