BMW Technology

BMW CEO Seeks Positive Long-term Relationships

BMW CEO Norbert Reithofer has been making strategic partnerships with other automobile manufacturers lately. This includes a Daimler partnership for sharing the development of a hybrid powertrain, Saab’s use of BMW engines in their future models, and a PSA partnership in hybrid powertrain components for front-wheel-drive vehicles. But even though …

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25 Years BMW All-Wheel-Drive Expertise

Press Release: The road heads inexorably into the distance, rising steeply time and again. Fortunately, the intelligent BMW xDrive all-wheel-drive system is in place to transfer the necessary propulsion to the ground. 25 years on from the market launch of the first all-wheel-drive model from BMW, the world’s most successful …

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