BMW Technology

The F30 sixth generation of the BMW 3 Series has been with us for a while now and we have seen it gone through a few iterations, evolving into what we believe to be the final editions of BMW’s much celebrated and much loved benchmark sports sedan. With BMW’s introduction …

Listicles, infographics and “swipeable” navigation, covering a wide range of fresh new topics: The relaunch of BMW’s international brand homepage, BMW.com, goes far beyond mere design optimisation. BMW is one of the first automotive brand worldwide to adopt an editorial approach using Google AMP technology to give the brand a …

In today’s fast-changing digital world, BMW aims to make being a mechanic a sought-after occupation again by doubling their Scholarship Program. The BMW Scholars program is an apprenticeship that educates and trains students to work in the highly-technical environment of advanced manufacturing. So far, in the program’s first seven years …

What if robots were to measure themselves against their competition? This film gives the answer with a twinkle in the eye. With the BMW Personal CoPilot driving assistance systems, BMW takes a further step in advancing the progress of autonomous driving. Technology too advanced, if you´d ask some robots …

With the acquisition of Sixt SE’s stake in DriveNow as a full subsidiary of the BMW Group, the German automaker continues their systematic development as a customer-centric mobility company. Today’s signing is subject to approval by antitrust authorities. With this move, the world’s leading provider of premium mobility is offering …