The automakers are racing to invest more in the autonomous future of cars. However, it might not be the smartest idea right now. Certainly, the autonomous future is coming, but it’s still too expensive and difficult to create sustainable self-driving vehicles that the mass market would accept. Ian Robertson, BMW’s …
Read More »History Lesson: Visiting the BMW Museum
For the casual visitor, a trip to the BMW Welt will probably be a nice way to experience Munich’s ultimate exports, but for fans of the marque, no visit is complete without heading next door into the BMW Museum. If the Welt is a propellerhead’s dream, the BMW Museum is …
Read More »BMW is Committed to Making Autonomous Cars Fun
It is evident in the current state of the automotive industry that autonomous is the way to go. Sooner rather than later, we will be seeing more and more technological advances that allow mobility to move to this next level. BMW has been openly discussing their game plan: 5 different …
Read More »BMW Group’s Automated Driving Initiatives
The BMW Group has made big progress in their automated driving initiatives and the premium car automaker sees itself as being well equipped to meet the challenges of the next 10years. Over the course of recent years, the BMW Group has already demonstrated the basic essentials needed for autonomous driving …
Read More »BMW CarData Services for Customers Launched
The BMW Group launched BMW CarData, a program enabling customised service options for BMW drivers based on data from the vehicle. At the event “Mobility of Tomorrowâ€, an initiative of the German Association of the Automotive Industry on 30 May in Berlin, Peter Schwarzenbauer, Member of the Board of Management …
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