BMW Technology

Industries are already finding it hard to keep up with the development of technology nowadays. It is so fast changing that even the largest of companies are struggling with it. In an interview for Automotive News Europe, BMW’s Sales and Marketing Chief Ian Robertson spoke about this issue. He gave …

Technology is the king of the full-size luxury sedan segment. The three biggest competitors in this segment are the Mercedes-Benz S Class, BMW 7 Series and Audi A8. They are arranged in this order based on their popularity. ExtremeTech put all of them together in a tech face-off to find …

BMW managed to win the 2016 Engine of the Year awards once again! The results were announced yesterday. It was the only win this time for BMW but rest assured that it is a big win. The process of selecting a winner each year involves an expert panel of 63 …

In the same event at BMW Welt where 45 BMW M4 GTS race cars will be delivered comes some real life photos of the BMW M4 GTS Carbon Wheels. The technological masterpiece that is the all-new 2016 BMW M4 GTS comes with a hefty price tag and it doesn’t include …

Not many brands work as hard as BMW to allow their customers to customize the cars however they wish. With the new #MyDrive program, the company has shown that they are just starting with the customization options. The #MyDrive program specifically targets millennials and their unique needs and requirements, which …