BMW Technology

The taunting between BMW and Audi on laserlights continues. BMW Germany posted on their Facebook Page the following: “Heller. Effizienter. Erster. Erstes Serienfahrzeug mit Laserlicht-Technologie für das Fernlicht. Der BMW i8.” In English, “Brighter. Efficient. First. First production car with laser light technology for the high beam. The BMW i8. …

Automobilwoche interviewed BMW M CEO Norbert Reithofer and he said that BMW will face huge financial challenges to meet tougher CO2 limits that will take effect in 2021 in Europe. This is a big challenge especially with BMW trying to cut $5.5 billion in costs. Reithofer adds that complying with …

A user experience test was conducted in Europe and BMW’s iDrive system ranked highest among automakers. The overall user experience score for automakers’ human-machine interface (HMI) systems was 4.3 out of a possible 6.0. By comparison, the iPhone scores well above 5.0, said Tim Bosenick, global head of user experience …

BMW Group engines secure another double win in the Engine of the Year Award 2014.Run of success continues with awards in two displacement classes: the 3.0-litre straight-six with BMW TwinPower Turbo technology wins its fourth title and the MINI 1.6-litre four-cylinder turbo unit its eighth in the world’s leading engine …

Landshut/Munich. At the BMW Group, the fourth Industrial Revolution has already begun: A project in the bumper production of the Landshut plant shows how the virtual and the real worlds can merge in everyday production procedures even today. Thanks to a non-contact gesture detection system, after bumpers have passed through the …