BMW has introduced an exhilarating upgrade to their Sports Activity Vehicle lineup with the 2024 BMW X5M Competition. This model is for daily drivers and those who want to inject high-performance excitement into everyday routines. Packed with power and sophistication, the X5M Competition pushes the boundaries of what a luxury …
Read More »BMW Shakes Up Design Leadership for a Bold New Era
BMW is making some big changes to its design leadership starting October 1st, signalling a fresh direction for the brand’s future. Domagoj Dukec, the head of design at BMW since 2019, will take his talents to Rolls-Royce. While Adrian van Hooydonk remains in charge, BMW’s design responsibilities will now be …
Read More »BMW Showcases Luxury Models in Stunning Global Campaign
BMW has unveiled a breathtaking new brand campaign that spotlight its top-tier luxury vehicles, including the BMW 7 Series, BMW 8 Series, BMW X7, and BMW XM. This multi-channel campaign is designed to captivate an international audience, emphasizing these models’ unparalleled design, advanced technology, and sheer driving pleasure. Photo from …
Read More »2024 BMW XM Review: Power Meets Excess
The 2024 BMW XM, reviewed by MotorTrend, is nothing short of a spectacle. It’s a massive, powerful SUV that defies expectations with its size and performance. The PVOTY judges found it hilarious and perplexing as they navigated its 6,000-plus pounds around Chukwalla’s tight, twisty circuit. Photo from MotorTrend A polarizing …
Read More »Sleek BMW XM Gets an Alcantara Makeover
Dubbed “Sky is the Limit,” this project pushes the boundaries of automotive customization. The BMW XM, reimagined by Alcantara, now boasts this luxurious material inside and out. Forget regular car washes for this beauty! Photo from Motor1 UK The collaboration between BMW Italia and Alcantara unveiled in Milan’s fashion capital, …
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