MINI showcases their new MINI Countryman through funny TV commercials. MINI has been known for their unique and innovative marketing campaigns that appeals to the younger crowd. It is a funky, yet realistic way of showing the driving and overall experience that MINI vehicles give. These two new commercials may …
Read More »TUNE IT! SAFE! Police MINI E by AC Schnitzer based on MINI R56
Two strong partners for the future: the Electric MINI and AC Schnitzer MINI Tuning Specialist supports the initiative: “TUNE IT! SAFE!” by the VDAT by kitting out the emission-free concept car The TUNE IT! SAFE! initiative by the Verband Deutscher Automobil Tuner e.V. (VDAT) impressively shows the future of tuning …
Read More »Mini starts new design era as Warming succeeds Hildebrand
Munich. Mini has named Anders Warming to succeed Gert Hildebrand as head of design by the end of the month. Hildebrand will leave the BMW AG subsidiary on Dec. 31, ending a 10-year run that saw him create a new look and feel for the Mini brand following its relaunch …
Read More »Sixt Rentals Purchases 100,000 BMW vehicles
Sixt Rental, a leading car rental company in Germany, signed an agreement to purchase 100,000 cars from BMW in line with their plans of expanding their presence in Africa and Asia. All of these vehicles will be sold to Sixt fleet by 2015. This agreement also includes the 7 Series …
Read More »MINI Countryman gets 5 stars in EURO NCAP crash test
The new R60 MINI Countryman receives a 5 star rating in Euro NCAP crash test. What a great way for BMW Group to follow up the highest crash test rating for the F10 BMW 5 Series Sedan. The Countryman is the first modern four-door MINI. Not only does it provide …
Read More »