Mini

July 2010 marks one year of gathering field experience with the MINI E in Germany. There were 15 electric MINI vehicles tested for usability in Munich alone. They were given to local Munich residents who had their own parking space and were willing to pay US$517 a month for the …

September 18, 2010 will mark the market release of the Mini Countryman. As the date gets closer, Mini is working harder with their ads. Here are the print ads that Mini has created for their very first four door vehicle:

Other than producing small cars, Mini is also known in creating powerful marketing campaigns. And for the very first mini to have four doors and a longer wheelbase, Mini creates a special line of funny and unbelievably realistic commercials to entice their customers. This unique set of commercials present the …

Here’s an interesting review of the 2011 MINI Countryman by Autoblog. Mini boasts that the Countryman offers and entirely new dimension. This crossover is said to combine the classic Mini concept and the modern Sports Activity Vehicle idea into the perfect crossover. The 2011 Mini Countryman is the very first …

Press Release, 12.08.2010 Munich. Union Jack, badges and pins coined the image of numerous subcultures. Whether rocker, mod or punk, they all created an individual look for their outfits. MINI has always been more than a car. The brand represents the attitude and expression of a certain “Britishness” – a …