Jim McDowell launched the MINI Cooper S against the Porsche 911 Carrera S Challenge earlier this month. But to no avail. Porsche declined. Though the Porsche 911 Carrera S is definitely more race worthy than the Mini, Porsche’s CEO refused to be dragged into a marketing gimmick by Mini. But, …
Read More »BMW Active Sound gives MINI Diesel an artificial V8 sound
BMW introduced another innovation from their Research and Development Center last month: the BMW Active Sound. This technology allows the driver to hear a engine noise in a different manner. BMW Active Sound allows a diesel engine to sound like it is being powered by a high-revving petrol unit when …
Read More »MINI faces the challenge of Electronic Vehicle Testing
MINI learns the perils of electronic car testing the hard way. It was not as easy as charge and go. The venture into electronic vehicles really takes a lot more than that. The testing of the first electronic car started in April 2009, and the second electric four-seat, four-door ActiveE …
Read More »Photos – MINI Countryman Launch
MINI launches the Countryman in London with a song produced by Timbaland and composed my US country singer Michelle Branch. Here are some photos of the star-studded event.
Read More »MINI Countryman Open Air Launch – Timbaland and Michelle Branch Live in London
[youtube]http://www.youtube.com/watch?v=Gt8Q3woXyl4[/youtube] MINI wants to send out a message to the market, the Countryman is where urban meets country. And to send that message across, MINI launches the Countryman with a song produced by US artist and producer Timbaland, known for his urban dance songs, and country singer Michelle Branch. This …
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