Mini

It is a very special day at the MINI Oxford plant as the employees celebrate the 15th year of operations after the brand’s relaunch. It was April 26, 2001 that the first ever post-relaunch MINI vehicle rolled off the production line here — a MINI Cooper in Chili Red and …

The rumor about the production of the new MINI Sedan has started spreading recently. If it is true, it would mean that the British brand is entering a new market, since they don’t have anything similar in their arsenal right now. Ralph Mahler, MINI’s product manager, said that the new …

MINI ALL4 Racing is doing really well after two stages of the 2016 Sealine Cross Country Rally in Qatar. Three MINI cars made it to the top five so far. This is the third round of the 2016 FIA Cross Country World Cup; an amazing long distance rally in the …

The MINI brand is known for making the most use of small spaces. At the Salone del Mobile 2016, MINI is showing how this can be done in the “MINI LIVING” installation that they are presenting. The installation in Milan offers a great idea that can serve as a sustainable solution …

When a company becomes famous because one of its products, it can be a double-edged sword. MINI is facing that problem these days, as they are making an effort to improve the brand awareness around the world. As David Duncan, the VP of MINI in the Americas said at the recent …