Mini

GOVT Singapore is now MINI’s creative agency. They have been awarded the rights to manage MINI’s advertising and digital communication needs as the contract with Kinetic has ended. Being selected by MINI is not easy. MINI Asia subjected multiple agencies to a rigorous and multi-stage pitch process. All participating agencies …

The MINI ALL4 Racing cars are off to a great start at the 2016 FIA Cross Country World Cup in Abu Dhabi. Two MINI ALL4’s are at the overall ranking podium: Yazeed Al Rajhi (KSA) and co-driver Timo Gottschalk (GER) in second place, while and Mikko Hirvonen (FIN) and Michel …

A new short film was just released by MINI UK – it features an adorable MINI Convertible and is a kind of an homage to “The Groundhog Day”, a classic Bill Murray movie. Watch it below. The story will take you in, so we won’t reveail any details and spoil …

The features of the new MINI Convertible are very interesting, but there is one that is especially fun and useful – The Rain Warner App. The mentioned app will help you by sending you the notification if the rain is forecasted. The interface is simple and straightforward. You will get …

The Abu Dhabi Desert Challenge is on its second round and things are starting to get really exciting! Stage three of the 2016 FIA Cross Country World Cup has been very good for the MINI vehicles competing. In fact, four MINI ALL4 Racing cars are in the top 5. Zooming …